TRAIN
SMARTER.
LIVE
HARDER.
Practitioner-grade TEMPERED supplements and premium apparel for men 40+ who are done pretending they're fine.
BUILT FOR
THE STANDARD
WHY 55,000 MEN FOLLOW A 60-YEAR-OLD ATTORNEY.
No influencer fluff. No ego. Just a 60-year-old attorney who decided to train smarter, live harder, and share everything he learns. This is what Built Different looks like.
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YOU'VE EARNED THIS.
EVERY
INGREDIENT.
EARNED.
No proprietary blends. No hidden fillers. Every label shows exactly what's inside and why. When you're formulated with Ortho Molecular, you don't need to hide behind a blend.
WEAR
WHAT YOU
STAND FOR.
The BD mark belongs on a man who holds himself to a standard most men his age abandoned years ago.
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our age
back off."
double
down.
FUEL THE
MAN
YOU'RE
BECOMING.
Co-formulated with Ortho Molecular - the same clinical-grade quality used by licensed medical professionals for 35 years.
Shop SupplementsNOT FOR
EXCUSE
MAKERS.
You've spent decades grinding. Building a career, raising a family, showing up for everyone else. Now it's your turn.
Men over 40 aren't slowing down - they're training wrong. Built Different exists for the man who refuses to accept that his best years are behind him. Double down on discipline. Own your standard.
"I'm 60 years old. I don't believe in motivation - I believe in standards. Most men our age back off. We double down."
THREE FORMULAS.
ONE STANDARD.
CLINICAL
GRADE.
ZERO
COMPROMISE.
- Re-esterified triglyceride fish oil - 3 to 9 month catch-to-capsule vs. industry standard of 18 to 36 months
- MenaQ7-Pro K2 - exclusive partnership with the world's leading K2 supplier
- Methylated B vitamins and chelated minerals for maximum bioavailability
- Micronized creatine with DCD under 20ppm - the cleanest available standard
WEAR THE STANDARD
REAL MEN.
REAL RESULTS.
"I spent 20 years putting everyone else first. At 52 I finally decided it was my turn. Keith's approach - the mind-muscle connection, the controlled tempo - I'm down 22 lbs and stronger than I was at 35."
"The Multivitamin Elite is the most bioavailable, cleanest supplement I've used. Ortho Molecular quality is no joke - you feel the difference within two weeks. No bloating, no fillers."
"As a business owner I let my health slide for years. The Built Different community held me accountable in a way I didn't expect. No BS, no excuses. Just standards."
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INNER
CIRCLE.
Training protocols, supplement science, and straight talk on what it takes to stay elite after 40 - direct from Keith. No filler. No fluff.
- Weekly training protocols direct from Keith
- Early access to new TEMPERED launches
- Exclusive community offers and drops
- Free access to the Built Different training vault
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